Alaya High Net Worth 2025: How That Girl Lay Lay Built Her Rising Fortune
Alaya High, better known as That Girl Lay Lay, is a teenage sensation who has taken the entertainment world by storm as a rapper, actress, and social media star. At just 18 years old, she has achieved remarkable success with her Nickelodeon show That Girl Lay Lay, hit singles, and a massive online following. As of 2025, the Alaya High net worth is estimated at $500,000. This blog explores how Alaya built her wealth, her career milestones, income sources.
Alaya High Net Worth in 2025
Alaya High’s net worth in 2025 is approximately $500,000. Her wealth is driven by her Nickelodeon series, music releases, social media endorsements, and merchandise sales. As one of the youngest stars in entertainment, Alaya’s financial growth is accelerating, with her multifaceted career poised for further success.
How Did Alaya High Build Her Wealth?
Born on January 28, 2007, in Houston, Texas, Alaya’s rise began at age 11 when her freestyle rap videos went viral, catching the attention of music producers. Her talent and charisma led to a record deal and a TV career, making her a role model for young audiences. Here’s a breakdown of her primary income sources:
1. Nickelodeon’s That Girl Lay Lay
Alaya stars in and executive produces That Girl Lay Lay (2021-present), Nickelodeon’s first Black-led live-action series. The show, renewed for multiple seasons, reportedly pays her $20,000-$50,000 per episode, with over 40 episodes aired by 2025. This is her largest income source, contributing significantly to her net worth.
2. Music Career
Under her stage name, That Girl Lay Lay, Alaya signed with Empire Records in 2018. Her singles, including “Go Lay Lay Go” and “Supersize XL,” have millions of streams on Spotify and YouTube. Her debut album, Time to Fly (2021), and subsequent releases generate royalties and concert revenue, with performances earning $10-Pound fees. Music videos and live shows add to her income.
3. Social Media and Endorsements
Alaya has a massive online presence, with over 2 million Instagram followers, 3 million TikTok followers, and 1 million YouTube subscribers. She earns $5,000-$10,000 per sponsored post, partnering with brands like Nickelodeon, Mattel, and Fashion Nova. Her YouTube channel, monetized through ads, generates additional income from millions of views.
4. Merchandise and Brand Collaborations
Alaya sells branded merchandise, including hoodies, T-shirts, and accessories, through her website, with sales driven by her young fanbase. Collaborations with toy companies like Spin Master for Lay Lay-themed dolls and games provide royalty payments, further boosting her earnings.
5. Appearances and Events
As a rising star, Alaya commands appearance fees for events like Nickelodeon’s Kids’ Choice Awards and music festivals, earning $10,000-$25,000 per gig. Her growing popularity ensures a steady stream of such opportunities.
Lifestyle and Spending Habits
Alaya’s lifestyle reflects her youth and success. She lives with her family in Atlanta, Georgia, in a modern home valued at $800,000, purchased in 2022. She owns trendy outfits and accessories, often gifted by brands, and drives a customized Jeep Wrangler ($40,000). Alaya’s spending is managed by her parents, with a focus on saving for her future. She supports charities like St. Jude Children’s Research Hospital, donating a portion of her merchandise proceeds.
Challenges and Achievements
Alaya’s rapid rise hasn’t been without challenges. Balancing her career with education—she’s homeschooled—requires discipline. Public scrutiny as a young Black female artist has also tested her resilience, but her supportive family and team keep her grounded. Her achievements include being the youngest female rapper to sign with a major label and winning a NAACP Image Award for Outstanding Children’s Program in 2023.
FAQ: Alaya High Net Worth 2025
1. What is Alaya High’s net worth in 2025?
Alaya High’s net worth is $500,000, per Tuko.co.ke and The Sun.
2. How did Alaya High make her money?
She earned from That Girl Lay Lay on Nickelodeon, music releases, social media endorsements, and merchandise.
3. What is That Girl Lay Lay about?
It’s a Nickelodeon comedy series where Alaya plays an AI avatar come to life, earning $20,000-$50,000 per episode.
4. What are Alaya’s hit songs?
Her singles include “Go Lay Lay Go” and “Supersize XL,” with millions of streams.
5. Does Alaya High have endorsements?
Yes, she partners with Nickelodeon, Mattel, and Fashion Nova, earning $5,000-$10,000 per post.
6. What properties does Alaya High own?
She lives in an Atlanta home valued at $800,000, purchased in 2022.
7. Is Alaya High involved in philanthropy?
Yes, she supports St. Jude Children’s Research Hospital through merchandise proceeds.
8. What awards has Alaya High won?
She won a NAACP Image Award for Outstanding Children’s Program in 2023.
Conclusion
Alaya High’s net worth of $500,000 in 2025 showcases her meteoric rise as a rapper, actress, and influencer at just 18. Her Nickelodeon show, music career, and social media savvy have built a solid foundation, with endorsements and merchandise amplifying her earnings. As That Girl Lay Lay continues to shine, Alaya’s wealth and influence are set to soar, making her a trailblazer for young entertainers.
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